by
Lamar Kukuk
7/31/09
Few
theaters have had a bigger impact on my life than the 12-screen Cinema
Center of Palmyra. The reason is simple: I'd have probably
never fallen in love with my adopted hometown, perhaps never even driven
through it, had my desire to check out any theater within driving distance
not brought me there on a lazy May afternoon in 1999. I don't remember
a lot of The Thirteenth Floor, the Roland Emmerich/Dean Devlin-produced
sci-fi thriller that built its' entire ad campaign around its' one really
memorable moment, but the theater made an immediate impression. So
did the town upon whose outskirts it sat and seven year later, I would
move here. For three years, I had the pleasure of a dozen screens
five minutes away from home, until I drove by today to find only these
words on the marquee: "WE ARE CLOSED" The windows were covered
by movie posters and a sign on the front door informed the employees who'd
waited on me in some cases for a decade that their checks would be mailed
to them. Turns out that an announcement had been made two days prior,
when the media was informed at 9:26 on Wednesday night that the current
shows were the last. My hometown theater, for now, is no more.
But
that's how the Cinema Center died. The purpose of the Theaters Project
is to record how it lived, and in the beginning, the Cinema Center of Palmyra
was cutting-edge. AMC's Colonial Commons 9 was the Harrisburg/Hershey/Lebanon
area's standard-bearer for screen in the mid-90's, but entrepreneurs Doris
and Marvin Troutman did them three better, opening their first Cinema Center
on January 15, 1998 in what, for moviegoing purposes, was the middle of
nowhere, a full half-hour drive from Colonial Commons and the 4-screen
United Artists location at the Colonial Park mall, about ten minutes down
the road from a 2-screen United Artists theater at the Lebanon Valley Mall
that closed shortly thereafter. No fewer than a dozen screens graced
this location, and for a time, it became a destination for those art house
movies that play in only two or three area theaters. When the Cinema
Centers became a chain with the opening of The Cinema Center of Camp Hill
in 2005, that era came to a close. The Cinema Center coexisted comfortably
with Hershey's Cocoaplex Cinema for years, but in 2006 (yes, one month
after I came to town), the Great Escape chain reclaimed the Lebanon Valley
Mall with a deluxe 10-screen facility with stadium seating. In the
fall of the following year, the same company opened the area's elite location,
an all-digital monolith at the Harrisburg Mall. These two facilities
bracketed the Cinema Center, ending its' glory years.
But
there I go again. I have come here to praise the Cinema Center, not
to bury it, and in its' day, it was a fine theater indeed. A spacious
lobby was bracketed by a pair of "arcades", larger than the alcoves that
house a couple of games at most theaters. There were plenty of video
games both new and classic (I love a good Galaga machine), but it was the
pinball that mostly held my attention, particularly a cool Star Wars machine
that lasted a few years (I loved to hear C3PO shout "Shoot the Death Star!"
when bonus points loomed). This was a great place to kill time if
you got to the theater a little early or to hang around afterwards if you
felt that way. I remember seeing Apocalypto
on a weeknight in late 2006 when a fog bank the likes of which I haven't
seen before or since settled over town. I held up in the theater
playing Arakanoid (for those not in the know, it's like Super Breakout
only with a heavy dusting of sci-fi backstory) for a little while before
finally venturing out into fog so thick I couldn't even see my house from
the curb when I finally parked. But at least I got to see that twist
ending first. Wow!
Next
you came to the concessions, the area in which, for my taste, the theater
lagged most severely behind others over the last few years. The popcorn
was excellent, don't get me wrong, and the usual candy selection was available.
The maximum drink size was a little small, but they did offer Minute Maid
Light Lemonade, something not a lot of theaters can say. But the
menu was otherwise limited, and as a big nacho guy, I didn't appreciate
their brand of bagged nachos and the unduly spicy little cup of nacho cheese
that came with them. So it was pretty much popcorn or bust.
I did like the machine they put in a few years back that allowed you to
add your own "buttery flavoring" to your popcorn.
After
a stop to get your ticket torn, it was back to the twelve screens themselves.
Most of them were quite similar: this was the last of the area theaters
to be built without stadium seating, and the screens tended to be medium-sized,
not huge but not so small that you noticed. With two exceptions:
it seems that this really should have been an 11-screen facility, and a
straight walk back from the entrance lay two screens I unaffectionately
called "The Closets". Roughly eight seats across with screens maybe
1/3 the size of the regular ones, those screen really felt like a single
theater cut in half. They played host exclusively to films at the
end of their runs, so one had to be hesitant about visiting the Cinema
Center to see something just hanging on to its' spot after a long release.
If I were to buy the building, the wall between those two screens would
be coming down, believe me!
But
there was one screen that was really special, designated Screen 11 on the
tickets, because it housed what for my money was the area's best sound
system all the way to the end. Maybe it was just an issue of acoustics:
far easier to pull off a truly bone-rattling sound spectacle in a smaller
auditorium than a gigantic one. But either way, I have really fond
memories of listening to the movies on that screen, none better than at
U-571, where I felt the concussive impact of depth charges seemingly
more than the characters on the screen. Two other moments stand out:
The Server around which the climax of Pulse occurs produces one
of the best, most emmersive sound effects I've ever heard in a movie, doubly
so on that screen. And while the movie was as fascinating to think
about as it was mediocre to watch, Book of Shadows: Blair Witch
2 is a real surround-sound experience for reasons that become clear
upon its' intriguing, movie-negating twist ending. But I watched
it with an small audience that made me a little bit nervous. And
as such, those whispery voices coming from every last corner of the auditorium...
spooky!
Other
moments that stand out: being so totally taken by surprise by the
quality of Suspect Zero, Mr. Brooks
and Doubt; a fun night where my sister and I were
the only two people experiencing the glory of DOA:
Dead or Alive; a positively spiritual experience watching Elizabethtown
with a crowd that shuffled out with the indifference pretty much everyone
else directed toward that utterly undiscovered Cameron Crowe classic; braving
a brutal snowstorm to catch a one-week engagement of The House of Flying
Daggers and feeling like it was totally worth it.
And
the last one, the uniquely silly spectacle of Crack:
High Voltage right at the end of April. Yup, I've got to confess
that I hadn't been to my local theater in a few months: although
I've been getting there almost two dozen times a year since I lived so
close, I'd come to think of it as an odd-season theater, for checking out
the smaller movies of the fall and spring while soaking up the larger spectacles
of the holiday movie seasons at those snazzy newer houses. The worst,
most underpopulated summer movie season of my adult life hasn't helped:
I haven't been going ANYWHERE to the movies as many weeks as not lately.
But it was just about Cinema Center season again, as we turn the corner
toward fall. As business had flagged, the owners had cut admission
prices in a big way, and all shows had been $5.50 since late last year.
The place was packed every time I went during this year's wildly successful
winter movie season, and I saw Gran Torino,
Taken and Last
Chance Harvey there during that time. But perhaps mine wasn't
the only attention that wandered the last few months: I loathe the
post-millenial business sensibility that calls for all bad news to be kept
a secret. I'd have gone to pretty much anything that was showing
Wednesday night to say goodbye had I had any notice.
Might
the Cinema Center rise again under new ownership? I know I spent
much of the evening daydreaming of buying the place myself, making The
Closets and perhaps the screen next to them into a single, massive digital
3D screen, booking art house oddities on a few of the screens the way I'm
always complaining that no one does. Offering movie discussion groups,
a classic film series, all the things that bind a community to a theater.
But will someone with the money to do so enact such a vision? Probably
not. Of all the things you can retroactively install into a theater,
stadium seating is pretty much impossible, and that's the Cinema Center's
greatest deficit. And twelve screens is a lot for the kind of second-run
locations that have kept the movie houses of a previous generation open
in many communities. So, it falls to the Cocoaplex to be my "neighborhood
theater", a few miles further away, not a part of My Town. It was
fun while it lasted, but in a bad economy with more than double the area
screens that were around just ten years ago, no every movie palace will
survive.
But
we pause, remember, and smile at the thought of coming out of The
Condemned with that "THAT'S why I go to the movies!" buzz. Because
that's why I go to the movies, and it was nice to do it so close to the
home The Cinema Center of Palmyra introduced me to. |