by
Lamar Kukuk
10/3/10
Now,
this one stings. Just as sports coaches are hired to be fired, movie
theaters are opened to be passed out technologically and finally close.
Simple fact of life. But the United Artists Theater at Frackville,
PA's Schuylkill Mall was no mere outdated 1980 technological marvel:
it was MY outdated 1980 technological marvel, the theater that represented
the stunning possibility of showing no less than FOUR movies simultaneously
to a teen accustomed to local 2nd-run theaters that couldn't even get one
movie the week the ads on TV said it was coming out. Those four posters
visible from the mall entrance weren't just movies that might stumble in
one of these days, they were all there NOW, and for three decades, kids
with nothing else legal to do in the middle of nowhere on Friday nights
would pack those four houses, watching generations of blockbusters that
spanned two Star Wars sagas, the birth of Indiana Jones' son, and about
18 Friday the 13th movies. But a week from today, the lights will
go down on the UA, as their long-time owners, Regal Entertainment Group,
have decided not to renew their mall lease.
In
the years between my first visit, to see 1986's Star Trek IV:
The Voyage Home and my last, this past Sunday night to say goodbye
with the entertaining Night Chronicles B-movie Devil,
I've been to this theater somewhere between 150 and 200 times. It
was the center of my moviegoing universe in the late 80's as a teen and
again in the mid-90's after college, before first work and then life led
me to the more modern theaters clustered around the state capital in Harrisburg.
No regrets, of course: I shudder to think of how many people still
based at the UA and the fancier but still slightly outdated Regal 10 in
nearby Hazleton have never even seen a movie in 3D, and, of course, the
movie business changed a LOT between 1980 and 2010, making four screens
nowhere near enough to accomodate studios that often open more than that
many movies on a given weekend. But it was always comforting to know
the first-run theater of my childhood was still open, especially after
its far dumpier companion, Pottsville's FOX 2/Carmike 2/The Movies at the
Mall went under for good in 2006.
The view from the mall: the ticket booth
is just to the photographer's left, the roped-off line barely visible on
that side.
I know
the screens by heart, although they were never properly numbered.
Entering as pictured above, you passed the concession counter to your left.
Nothing special there, the generic Regal collection of sodas (at least
they offered Coke Zero!), popcorn, candy and sub-par nachos (although there
was a period in the late 90's when the nacho sauce was quite good).
When I was a kid, before switching pretty much exclusively to diet drinks,
I marveled at the notion that you could get fruit punch at the movies,
and got it there pretty much every time. The popcorn was pretty good,
right up to the end. On your right, four Coming Attraction posters
(sometimes giving way to a fifth current movie if one of the screens was
split between two films) and a banner or two led you to the first and smallest
of the four screens. I always associated this one with the 1995 Thanksgiving
Johnny Depp thriller Nick of Time ("Real terror... in real time!"
as the ads trumpeted), and it was generally only on a holiday weekend when
this screen would be called into service for a new release. This
was that screen, and every theater has one, that held only a handful of
seats, a fairly small screen, and a movie the theater was obligated to
book that was pretty much at the end of the line. I remember being
pleasantly surprised by the Eddie Murphy flop Holy Man on that screen,
but truth be told, most movies I saw on it over the years lived down to
their little screen reputation: Timeline, the Fog remake,
the original Mortal Kombat. Not a lot of great times there.
Next,
in the right-hand corner of the theater, was the best screen, which I think
of hand-in-glove with loud Jerry Bruckheimer spectaculars like Crimson
Tide and Con Air. At any given time, this is where the
blockbuster was usually playing, and it was the only UA screen with genuinely
competitive sound. Even last night, when the theater was kind enough
to serve me Devil on my favorite screen, the sound was comperable
to what I'd expect at the theaters I go to now. This is as good a
time as any to address the seats. In a word: ugh. They're
the seats of the pre-cupholder, pre-headrest generation, flat and hard,
beaten down by untold thousands of customers before you. Imagine
still sitting your soda on the floor in 2010! Oh, the humanity!
This was the screen where I witnessed Toy Story,
Forrest
Gump, The Fugitive and too many others to count.
To
that screen's left, right down the middle, was the widest of the four screens,
where I fought through an amazingly long line to get to Tomorrow Never
Dies while management held the starting time of all movies back by
10 minutes so customers could get to both it and a little movie called
Titanic
on their opening nights. If I'd only known the future top-grossing
movie of all time was in attendance, I'd have come earlier. No such
trouble getting a seat for The Postman when it played here at Christmas,
1997. I hope the two other people there liked it as much as I did.
Oddly, though I'm accustomed to hitting movies attended by no one else
right after work in the Harrisburg area, I never once was the only person
at a movie at the Schuylkill Mall. A more packed house at The
Birdcage may have laughed more than any audience I've ever been with,
although not so much that there wasn't one joke I alone laughed long and
loud at, much to my embarassment. This center screen was the weakest
of the three "big" screens, in large part due to tinny sound that was kinda
embrassing the other time I was at the UA this year, for Knight
and Day. All the speakers were still in the front, giving you
the genuine 1980 movie sound experience, which there really isn't much
call for.
Inside the theater, as much as you can make
it out on a poorly-lit cell phone pic.
Turn
left and there was a corridor taking you past restrooms on the left and,
straight ahead, the 4th and final screen, the one where I saw the splendid
Star
Trek IV all those years ago and the less-splendid Star Trek XI
a few years later. Smaller than that best screen, but with quality
sound. I remember for a time thinking of this screen as a bit of
a good luck charm, but I hadn't seen a movie on it in several years, and
a quick mental search doesn't turn up many films I remember seeing on it.
But thats what the Theaters Project is about, getting these memories down
while I still remember them.
And
the UA was a memorable theater. The good people of Schuylkill County
(Pennsylvnia's alcholism capital!) were not your usual big city or small
town moviegoers: these people were LOUD. This could be an issue
when the couple behind you at Space Cowboys had already seen it
and were doing their own DVD commentary about coming plot developments
behind me. But it also made this the best theater I've ever been
to for horror movies. I remember a wild, wild night at the threadbare
but creative Darkness Falls in which about two dozen theatergoers
were thrown out by the ushers, some for refusing to take a seat, instead
opting to sit on the floor (mysteriously: I wouldn't have eaten off
those floors, if you know what I mean). I've never had a better time
at a bad movie than seeing The Grudge: that theater was screaming
its head off every time a spook showed its head, and while The Grudge
is soul-crushing and pointless, it is jam-packed with scary ghouls making
surprise appearances. Horror was a family business there: I
remember watching parents and small children bonding over Freddy vs.
Jason and Thirteen Ghosts. I've never seen so many small
kids at R-rated horror movies in any other theater: raises 'em up
right, I say! For a time in the ratings frenzy that followed the
Columbine massacre, kids were only allowed in to see R-rated movies with
their parents, and ticket buyers were quizzed at length on all ID-related
issues. I was in line behind two teens feigning forgetting their
IDs trying to buy tickets for Jeepers Creepers 2. After they
were turned away, I got hit with my first ever "Are you 18? Ah ha
ha ha ha!" I've never much cared for that joke. Unless they
were big Ray Wise fans, the girls were better off than I was; they didn't
have to sit through that lame-o bomb.
For
a time in the mid-90's, the place really knew how to put on a show for
a major new release. I met Batman (yeah, yeah, some guy in a costume:
you're ruining it for me!) before watching him dispatch The Riddler and
Two-Face in Batman Forever, winning a graphic novel as well in the
only theater drawing I've ever won. And I remember the place turned
into a post-apocalyptic Police State Theater in honor of the wildly underrated
flop Escape from LA. It certainly wasn't planned by management,
but the UA also played host to the only protest I've ever passed on my
way into a movie. The good Catholics of Frackville were not going
to allow me to see The Da Vinci Code without knowing just how blasphemous
it was. They didn't mention that it would also be quite dull, making
their appearance the highlight of the evening.
There
remains hope. No doubt recognizing the huge hit this closing will
represent on their already less-than-packed facility, Schuylkill Mall management
is said to be courting other chains to take over the UA. Of course,
it'll need major renovations (not impossible: Mechanicsburg's lamented
AMC
Hampden Center 8 has since reopened as a shiny new facility) to work
as anything other than a 2nd run house. But hope springs eternal.
And if the Devil has had his due upon my final visit to the United Artists
Schuylkill Mall, I simply say Thanks for the Memories. And the protestors.
And the riot out in the lobby one time. That was pretty cool. |